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Business Challenges Drive Demand

Customer Loyalty Improving customer loyalty, satisfaction, and lifetime value with targeted promos and real-time interaction
Customer Expectations Meeting customer demand for a mobile-inclusive, in-store shopping experience
Data Insights Building robust shopper profiles through data capture and analytics
Solution Outcomes

benefitsGrow brand loyalty, drive foot traffic and revenue, streamline operations and improve shopper targeting

benefitsImprove store operations, reduce restocking time, and overhead

benefitsAllow retailers and consumers to seamlessly access indoor and outdoor directions in real-time

Solution Track

To help partners align their IoT and Analytics capabalities with the appropriate solution path for success, Tech Data uses the following guide:

=solution track for this solution

starterStarter  As a solution provider, you have a fundamental knowledge of technologies but little to no IoT and Analytics practice

starterTransformer As a solution provider, you have an Analytics and IoT practice and are looking to scale and accelerate this segment of your business

acceleratorAccelerator As a solution provider, you have repeatable Analytics and IoT solutions and looking for ways to refine your business model to capture more mind share

Solution Resources

For a complete guide to the retail solutions in our Analytics and IoT Solution Catalog
  Download PDF

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Wayfinding and Location Services for Retail

Phunware’s mobile app solution enables retailers to elevate the shopper journey while optimizing operational and staff efficiency, lowering costs and boosting revenue. Cloud-based structure enables mapping, dynamic wayfinding using Wi-Fi and GPS, real-time navigation, alerts and notifications, location-aware, automated engagement, analytics, in-app promotions, and robust content management capabilities. Software delivered as part of a full customer-branded app or as an SDK (software development kit).  

Wi-Fi, Bluetooth/BLE
Solution Track
wayfinding, location, services, retail, mobile app, consumer, cloud, bluetooth, personalization, localization
Solution Inquiry

Solution Rating


Technical Expertise
As a technical skills prerequisite, this rating is based on the level of integration required for implementation as well as the level of customization and configuration specific to the IoT and Analytics technology deployment.

Industry Acumen
For industry acumen, our solution consultants identify solutions that are more suited for particular segments and/or niche markets versus solutions that are more versatile and can be applied across multiple industries. This rating helps solution providers identify their options for expanding their market share, by honing their industry expertise or creating parallel sales across multiple industries.

Market Size
Market size indicates the relevant number of end-client targets for the particular solution. A niche market has a low rating but this only reflects the number of targets, not the potential revenue stream of market. A high rating indicates a larger market pool.

Cloud Consumption
Some solutions and use cases trigger more cloud consumption than other solutions. The level of data loads, storage needs, and network configurations affect cloud consumption.

Disruption Level
This rating is to provide a sense of expectation for solution deployment. Some solutions may require training and process adoption where other solutions effective “out of the box” on day one.