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Business Challenges Drive Demand

Visitor Traffic Data Lack of insight into how many visitors enter store/building throughout the day
Peak vs Downtime Staffing Lack of strategy around determining hours of operation can lead to loss of sales or overstaffing
Measuring Marketing Effectiveness No insight around how much time each customer spends in the store or which areas draw/lack attention
Solution Outcomes

benefitsGathers and analyzes occupancy and traffic data for improving staffing operations, service planning and revenue opportunity

benefitsIndicates number of people in an area and average visit/dwell time to measure effectiveness of marketing and promotional activities

benefitsCorrelates the impact of weather conditions on occupancy and visitor traffic

Solution Track

To help partners align their IoT and Analytics capabalities with the appropriate solution path for success, Tech Data uses the following guide:

=solution track for this solution

starterStarter  As a solution provider, you have a fundamental knowledge of technologies but little to no IoT and Analytics practice

starterTransformer As a solution provider, you have an Analytics and IoT practice and are looking to scale and accelerate this segment of your business

acceleratorAccelerator As a solution provider, you have repeatable Analytics and IoT solutions and looking for ways to refine your business model to capture more mind share

Solution Resources

For a complete guide to the smart building solutions in our Analytics and IoT Solution Catalog
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Occupancy Estimator

Occupancy Estimator lets you determine on average how many people are present in the building or a certain area at different times of the day. Whether it’s a store, mall, convention center, or entertainment venue, you can use the information to understand the flow of people within an area, improve the use of a space, get an indication of the revenue opportunity, improve staff planning, determine optimal opening hours, and take measures if too many people are in the building

Solution Track
building monitoring, foot traffic, occupancy monitoring, visitor traffic
Solution Inquiry

Solution Rating


Technical Expertise
As a technical skills prerequisite, this rating is based on the level of integration required for implementation as well as the level of customization and configuration specific to the IoT and Analytics technology deployment.

Industry Acumen
For industry acumen, our solution consultants identify solutions that are more suited for particular segments and/or niche markets versus solutions that are more versatile and can be applied across multiple industries. This rating helps solution providers identify their options for expanding their market share, by honing their industry expertise or creating parallel sales across multiple industries.

Market Size
Market size indicates the relevant number of end-client targets for the particular solution. A niche market has a low rating but this only reflects the number of targets, not the potential revenue stream of market. A high rating indicates a larger market pool.

Cloud Consumption
Some solutions and use cases trigger more cloud consumption than other solutions. The level of data loads, storage needs, and network configurations affect cloud consumption.

Disruption Level
This rating is to provide a sense of expectation for solution deployment. Some solutions may require training and process adoption where other solutions effective “out of the box” on day one.